Tóth Máté

Servitization

Széchenyi István Egyetem

Regionális- és Gazdaságtudományi Doktori Iskola

Vastag Gyula

egyéni

PhD

Servitization, in a generally accepted definition, refers to the development of innovative capabilities that complement and enhance product offerings. In this project, however, we are not applying the concept of servitization to (manufacturing) product offerings; we examine, within the framework of the Unified Services Theory (UST), how organizational capabilities can be developed to enhance public services offered by various government agencies or publicly funded entities. Specifically, the project focuses on two types of services governmental (specifically, social services through government service centers) and health care (specifically, using imaging technologies in preventive screenings in public hospitals)to develop and empirically test a theoretical model of capability development (that is servitization by definition) for services. The project aims to combine the process-based theoretical lenses of UST (that is, customer involvement is what distinguishes services from manufacturing), elements of Marketing/Consumer Behavior and New Public Management (NPM) with the approaches of service supply chains and advanced data analytics. More specifically, the project, using state-of-the-art theoretical concepts, case studies, concept maps and data-intensive techniques of exploratory and predictive modeling of survey data, attempts to describe, diagnose, predict and, perhaps, prescribe the extent and forms of customer involvement that are needed in the above listed supply chains of service providers to improve the typically used and context-specific outcome measures.

2016-09-01

2021-01-01

fokozatot szerzett

Servitization

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