Témakiírások
Society going green
témakiírás címe
Society going green
intézmény
doktori iskola
témakiíró
tudományág
témakiírás leírása
László Kovács: Society going green
Description: We have recently observed that companies place emphasis on the sustainability and carbon neutrality of their products and services. Consumers also often take sustainability into account, when purchasing products.
The aim of the research is to examine – based on a product group – how companies CSR activities and sustainability-related communications (including e.g. images and labels on packaging; packaging materials) influence consumers' willingness to buy the product, and how communication on sustainability changes consumer attitudes and preferences.
The research can use secondary data (e.g. statistical data, data on consumer behavior) on the one hand, and primary data (big data, traditional questionnaires, interviews) on the other; but all research methods rooted in marketing/consumer behavior research/psychology are welcomed.
Language requirements: English
Literature:
Altinbasak-Farina, I. – Burnaz, S. (2019): Ethics, Social Responsibility and Sustainability in Marketing. Wiesbaden: Springer.
Balderjahn, I. (2013): Nachhaltiges Management und Konsumentenverhalten: Sales Management in der Konsumgüterindustrie. München: UVK.
Belk, R. W. et al. (2013): Qualitative Consumer and Marketing Research. Los Angeles et al.: Sage.
Dahlstrom, R. – Crosno, J. (2017): Sustainable Marketing. Chicago: Chicago Business Press
Evans, M. et al. (2019): Consumer Behaviour. Hoboken: Wiley.
Iannuzzi, A. (2017): Greener products. Boca Raton: CRC Press.
Lennerts, S. et al. (2019): Käuferverhalten. Stuttgart: UTB.
Martin, D. – Schouten, J. (2011): Sustainable Marketing. New Jersey: Prentice Hall.
Meffert, H. et al. (2014): Sustainable Marketing Management: Grundlagen und Cases. Wiesbaden: Gabler.
Peterson, M. (2012): Sustainable Enterprise: A Macromarketing Approach. Los Angeles et al.: Sage.
Schiffman, L. G. – Wisenblit, J. L. (2018): Consumer Behavior. New York: Pearson.
Solomon, M. (2013): Consumer Behavior. Harlow: Pearson.
Description: We have recently observed that companies place emphasis on the sustainability and carbon neutrality of their products and services. Consumers also often take sustainability into account, when purchasing products.
The aim of the research is to examine – based on a product group – how companies CSR activities and sustainability-related communications (including e.g. images and labels on packaging; packaging materials) influence consumers' willingness to buy the product, and how communication on sustainability changes consumer attitudes and preferences.
The research can use secondary data (e.g. statistical data, data on consumer behavior) on the one hand, and primary data (big data, traditional questionnaires, interviews) on the other; but all research methods rooted in marketing/consumer behavior research/psychology are welcomed.
Language requirements: English
Literature:
Altinbasak-Farina, I. – Burnaz, S. (2019): Ethics, Social Responsibility and Sustainability in Marketing. Wiesbaden: Springer.
Balderjahn, I. (2013): Nachhaltiges Management und Konsumentenverhalten: Sales Management in der Konsumgüterindustrie. München: UVK.
Belk, R. W. et al. (2013): Qualitative Consumer and Marketing Research. Los Angeles et al.: Sage.
Dahlstrom, R. – Crosno, J. (2017): Sustainable Marketing. Chicago: Chicago Business Press
Evans, M. et al. (2019): Consumer Behaviour. Hoboken: Wiley.
Iannuzzi, A. (2017): Greener products. Boca Raton: CRC Press.
Lennerts, S. et al. (2019): Käuferverhalten. Stuttgart: UTB.
Martin, D. – Schouten, J. (2011): Sustainable Marketing. New Jersey: Prentice Hall.
Meffert, H. et al. (2014): Sustainable Marketing Management: Grundlagen und Cases. Wiesbaden: Gabler.
Peterson, M. (2012): Sustainable Enterprise: A Macromarketing Approach. Los Angeles et al.: Sage.
Schiffman, L. G. – Wisenblit, J. L. (2018): Consumer Behavior. New York: Pearson.
Solomon, M. (2013): Consumer Behavior. Harlow: Pearson.
jelentkezési határidő
2026-09-01