Service development and modelling

Budapesti Műszaki és Gazdaságtudományi Egyetem

Gazdálkodás- és Szervezéstudományi Doktori Iskola

Kelemen-Erdős Anikó

gazdálkodás- és szervezéstudományok

The contribution of the tertiary sector to the performance and development of the economy is significant. The performance of service providers is directly determined by the nature of the service process. However, service management and marketing, and through them, consumer perception, satisfaction, and loyalty have also a significant impact. The aim of this research is to model the service process and highlight the cornerstones and factors that influence service performance. Many basic models in this area are widespread in both academic and practical implications. The candidate will analyse the potential for further development of these models and develop a new theoretical and practical model.

1 fő

BME Q

2024-05-31

english