Thesis supervisor: Ida Ercsey
Location of studies (in Hungarian): Széchenyi István Egyetem Regionális és Gazdaságtuományi Doktori Iskola Abbreviation of location of studies: SZE
Description of the research topic:
The ever-changing economic environment requires a rapid response and innovative businesses are playing an increasing role in this. The research topic will draw attention to the extent to which innovation activity and the use of marketing innovation in the market for healthy lifestyle products and services are improving competitiveness. The analysis of regional specificities will play an important role in the analysis of marketing innovation in the industry. The research will explore how marketing innovation can be used to promote consumer awareness and health-conscious lifestyles.
Required language skills: angol Number of students who can be accepted: 1
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