Thesis supervisor: Oguz Kelemen
Location of studies (in Hungarian): Department of Behavioral Sciences University of Szeged Abbreviation of location of studies: Behsc
Description of the research topic:
Facebook is one of the most popular social media platforms, which is widely used for public health interventions. The aim of the first research is to understand the relationship between the usage of Facebook reaction buttons and the verbalization of health behavior change (“processes of change”, “motivational language”). The aim of the second research is to determine the impact of engagement bait on content ranking.