Thesis supervisor: Krisztián Szűcs
Location of studies (in Hungarian): PTE KTK Abbreviation of location of studies: KTK
Description of the research topic:
Technology reshapes buyer decision making as well. Former models using linear approach do not meet actual requirements therefore there is a real need for a dynamic approach integrating behavioral economics, analytics and obviously appropriate transactional data sets.
Required language skills: English Number of students who can be accepted: 2
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