Economic approach to financial decision of individuals and small and medium sized companies with particular reference to key findings in behavioural economics
Thesis supervisor: Arnold Tóth
Location of studies (in Hungarian): Budapest Business School Abbreviation of location of studies: BGE
Description of the research topic:
Rationality-based economic thinking has dominated the discipline in the past, and optimizing behaviour has become a major driver of individual and corporate decisions. Subsequent alternative approaches have also emerged, one of whose main areas is behavioural economics.
In the framework of the topic, it is possible to explore areas where motivations beyond traditional rationality appear. These include, but are not limited to, individuals' investment decisions, financial awareness, and economic and personal factors that affect the operation of businesses. There are other optional fields that can be explored, for example the financial knowledge of individuals or business leaders which can have an effect on the firm.
The impact of economic studies on students' financial awareness, the knowledge of basic economics and finance in case of adults or managers may also be formulated as a research question.
The expected outcome of the research:
In the context described above, there are many uncovered topics worth exploring for a candidate intending to prepare his or her PhD thesis.
The candidate will have the opportunity to study the relevant literature, to find his/her research questions and methods connected to a chosen field.
The acquired knowledge, the independent research allows the candidate to thoroughly review an area, and then, building on his knowledge, to be able to conduct similar research in the future.