Thesis supervisor: Zoltán Szabó
Location of studies (in Hungarian): Budapesti Gazdasági Egyetem Abbreviation of location of studies: BGE
Description of the research topic:
Description of the research topic:
Marketing and marketing tools – online and offline ones - are the inevitable sources for domestic and international enterprises especially in the SME sector in case they intend to grow on the international market, to compete successfully respecting the specific characteristics of the different sectors. It is typical to international trade that consumers and producers are very much distant from each other. This trend generates new challenges for the enterprises and it increases the need for applying market and marketing researches.
The topic provides the opportunity to analyse marketing strategies, consumer and customer behaviour in the fields of product marketing and service marketing, in multiple sectors of the economy, particularly in the B2C, B2B and the small and medium size enterprises. The deep and thorough analysis of the topic with the help of an appropriate research plan, provides leading strategic background and insight for domestic and international companies, and at the same time empowers enterprises with the opportunity to develop both offline and online strategic advantages at domestic and international level as well. Doctoral students are equipped with numerous qualitative and quantitative methods, and the selection depends on the sector and the enterprises that provides the chance to identify strategic break-through points and solutions. Successful research provides excellent preparation for the analysis and application of corporate marketing strategies at the international level, as well as for the presentation of results that ensure the professional recognition of the researcher at the international level.
The three most important publications from the last five years:
Pacsi D. – Szabó Z. (2017): A gamifikáció fejlődése és a magyar gamifikációs trend alakulása, Studia Mundi – Economica 4:(1) pp. 57-68
Széles Zs. – Széles z. – Szabó Z. (2016): Innovation management standards and methodology from Europe, In: Katherine S Virgo (szerk.), 82. International Atlantic Economic Conference., Konferencia helye, ideje: Washington, Amerikai Egyesült Államok, 2016.10.13-2016.10.16.
Brix Á. - Komáromi-Gergely A. – Szabó Z. (2014): Investigating the role of wine festivals in tourism, EUROPEAN JOURNAL OF TOURISM HOSPITALITY AND RECREATION 5:(Special Issue) pp. 331-339. (2014)
Required language skills: angol
Deadline for application: 2021-08-31
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
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