Thesis supervisor: Paula Pérez Sobrino
belső konzulens: Rita Brdar-Szabó
Location of studies (in Hungarian): ELTE BTK Abbreviation of location of studies: ELTE
Description of the research topic:
This research line seeks to investigate, from an empirical angle, the effectiveness of including iconicity patterns (resemblance between the form of a linguistic signal and its meaning) in advertising to engage better with the senses and forge emotional connections with audiences from different linguistic and cultural backgrounds.
Required language skills: angol Number of students who can be accepted: 1