Thesis supervisor: Ida Ercsey
Location of studies (in Hungarian): Széchenyi István Egyetem Abbreviation of location of studies: SZE
Description of the research topic:
The continual change of the economic environment requires a fast reaction and the innovative enterprises are increasingly involved in it. The research topic focuses on the innovation activities that improve the competitiveness, and the engagement of marketing innovation within the products and services of healthy lifestyle. We intend to give important role the analyses of the regional specialities in the examination of marketing innovation. This research highlights how the marketing innovation can enhance the consumer awareness and health-consciousness life style.