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Thesis topic proposal
 
Implementation of Digital Marketing as an Integrated Marketing Communication Strategy among Small Medium Enterprise (SME) in SMESCO Indonesia

THESIS TOPIC PROPOSAL

Institute: University of Debrecen
business and management
Károly Ihrig Doctoral School of Management and Business

Thesis supervisor: Tímea Gál
Location of studies (in Hungarian): University of Debrecen Faculty of Economics and Business
Abbreviation of location of studies: UD


Description of the research topic:

This research aims to understand and describe the marketing communication strategy through digital marketing carried out by SME in SMESCO Indonesia in marketing their products, and to understand and describe the constraints and benefits of implementing digital marketing by SME in SMESCO Indonesia.

Required language skills: English
Recommended language skills (in Hungarian): English
Number of students who can be accepted: 1

Deadline for application: 2019-03-15


2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )