témavezető: Szalkai Zsuzsanna
helyszín (magyar oldal): 1117 Budapest, Magyar tudósok körútja 2. Q building A wing helyszín rövidítés: BME Q
A kutatási téma leírása:
Based on the approach of the Industrial Marketing and Purchasing (IMP) Group business relationships are emerged and maintained by the interactions between actors. Through the interactions between various organizations – and therby in business networks – not only the existing resources are exchanged, but they are combined and new resources are developed. The focus of this research topic is this resource combination, especially the analysis of knowledge as a resource both on conceptual and on empirical level.