témavezető: Józsa László
helyszín (magyar oldal): Széchenyi István Egyetem helyszín rövidítés: SZE
A kutatási téma leírása:
Retailing is changing very fast because of the new on-line
solutions, the new technical facilities and the continuously changing
consumer behavior. The aim of the research is to analyze the reasons and
effects of different changes in Hungary, in Europe or in the other parts
of the world.