témavezető: Khademi-Vidra Anikó
helyszín (magyar oldal): SZIE Enyedi György Regionális Tudományok Doktori Iskola helyszín rövidítés: SZIE
A kutatási téma leírása:
The study of the consumer habits has proven a quite diverse, exciting and varying research topic. The commercial attitude of the recent years has largely been determined by the global economic crisis resulting in several changes of the consumer behavior and having the majority of consumers find new reference points that make the consumer decisions more economical, conscious as well as more demanding. Simultaneously, owing to the large scale development of online commercial space new consumer habits and new ways of conduct have developed radically modifying the basic theses of former consumer paradigms. The research topic attempts to focus on the description of the above mentioned consumer trends trying to analyze the complex, inter- and multi-disciplinary progresses of consumption in their diversity.
előírt nyelvtudás: magyar ajánlott nyelvtudás (magyar oldal): englis felvehető hallgatók száma: 1