témavezető: Józsa László
helyszín (magyar oldal): Széchenyi István Egyetem helyszín rövidítés: SZE
A kutatási téma leírása:
The tools of MC are developing very quickly, especially in
on-line marketing. The aim of the scientific research is to analyze the
efficiency of the different tools, to determine the "potential best"
options, and to give a model which parameters can contribute the
efficiency of a certain marketing communication's tool.