témavezető: Konczosné Szombathelyi Márta
helyszín (magyar oldal): Széchenyi István Egyetem helyszín rövidítés: SZE
A kutatási téma leírása:
For communicating effectively the organisations (similarly to individuals, cities, regions, even
countries) need to think and work strategically, among them on the field of communication
management. Their one of the most valuable intangible assets is their reputation which can be
influenced by effective two way communication with their stakeholders – on which their
success depends. Special fields could be e. g.:
• Public relations – communication management, reputation management
• Interaction between national and organizational culture – corporate embeddedness
előírt nyelvtudás: angol felvehető hallgatók száma: 2
Bejelentkezés
