ODT - THESIS TOPIC: Boglárka Eisingerné Balassa: Dynamics of Consumer Acceptance ...


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Thesis topic proposal

Dynamics of Consumer Acceptance and Trust in Autonomous Vehicle Technologies

THESIS TOPIC PROPOSAL

Institute: Széchenyi István University, Győr
business and management
Doctoral School of Regional Sciences and Business Administration

Thesis supervisor: Boglárka Eisingerné Balassa
Location of studies (in Hungarian): Széchenyi István Egyetem Regionális és Gazdaságtudományi Doktori Iskola
Abbreviation of location of studies: SZE

Description of the research topic:

• The research topic explores the dynamics of consumer acceptance and trust in autonomous vehicle technologies. The project aims to explore the psychological, social and technological factors that influence consumers' willingness to use self-driving vehicles. The research will pay particular attention to the role of perceptions of safety, perceptions of reliability and technological knowledge in technology acceptance. Using empirical methods the researchers will seek to understand attitudes and concerns about autonomous vehicles among different demographic groups. Based on the findings, the research will make recommendations to vehicle manufacturers and regulators on how to increase trust and acceptance of autonomous vehicle technologies in society.

Required language skills: angol
Number of students who can be accepted: 1

Deadline for application: 2024-05-31

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).