ODT - THESIS TOPIC: Éva Happ: The Marketing Strategies and ...


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Thesis topic proposal

The Marketing Strategies and Activities of Tourism Enterprises

THESIS TOPIC PROPOSAL

Institute: Széchenyi István University, Győr
business and management
Doctoral School of Regional Sciences and Business Administration

Thesis supervisor: Éva Happ
Location of studies (in Hungarian): Széchenyi István Egyetem Regionális és Gazdaságtudományi Doktori Iskola
Abbreviation of location of studies: SZE

Description of the research topic:

Tourism is a key economic component in Hungary, contributing about 10% of GDP.
Examination of marketing tools used by tourism companies and analysis of their specific
features are useful to increase the success of the industry and to exploit its potential as
effectively as possible. The various types of tourism can be a specific field of analysis for
scientific research.

Required language skills: angol
Number of students who can be accepted: 1

Deadline for application: 2024-05-31

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).