Thesis supervisor: Brigitta Zsótér
co-supervisor: Zoltán Veres
Location of studies (in Hungarian): University of Pannonia Abbreviation of location of studies: PE
Description of the research topic:
Research topic – significance and relevance of the topic
Huge changes took place in the field of nutrition science, which had an impact on public opinion, conscious consumption and the market. Presumably thanks to this, the market for sports nutritional supplements has also expanded. The applied marketing tools and techniques also had to adapt to the changes. What kind of marketing strategy do manufacturers use? The target group for the research would be adults who play sports at different levels. The subject of the research would be what consumer attitudes influence the purchase of sports nutritional supplements? What are the characteristics, attitudes and trends of consumer behavior? What marketing techniques would manufacturers use to shape consumer behavior?
Main objectives of the research
Based on these, the objective of the research is to define and differentiate the attitudes, behaviors and trends of consumers related to the consumption of sports nutritional supplements, as well as to reveal what marketing strategy and marketing techniques manufacturers use in order to influence the sale of their products and consumers.
Required language skills: english Number of students who can be accepted: 1
Deadline for application: 2024-08-31
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
Login
