Thesis supervisor: Roland Schmuck
Location of studies (in Hungarian): H-7622 Pécs, Rákóczi út 80. Abbreviation of location of studies: KTK
Description of the research topic:
Strategic management is essential for companies to achieve their goals. Strategy means a way of dealing with competitors, which includes the formulation and implementation of strategy in accordance with the company’s vision and mission. The use of strategic management methods facilitates the making of well-founded decisions and the efficient distribution of resources.
Strategic management means planning between uncertain environmental conditions. It can be used to predict environmental trends, so that the company can adapt to them and may influence them. These can be economic, social, technological changes and changing consumer preferences. Using the toolbox of strategic management allows organizations to identify opportunities and threats and develop strategies to exploit the former and mitigate the latter.
Strategic management promotes cooperation between different functional units of the company. By creating a shared vision and goals, communication and teamwork can be improved, resulting in better performance and higher levels of employee engagement and job satisfaction.
While corporate strategy deals with how a company can be better than its competitors, business models describe the internal operations of a company. They provide a framework for generating profit, creating a competitive advantage, facilitating decision-making and promoting innovation. A business model is the plan that outlines how a company intends to create value for the consumer and profit for its owners. A well-designed business model outlines what products or services a company offers, how it delivers them, and how it generates revenue. This information helps the company make informed decisions about allocating resources and investing in growth.
Both strategy and business models represent extensive research opportunities. Environmental changes and technological development provide companies with many new solutions, such as digitalization or business models using disruptive innovation. The topic can be researched from a regional perspective.
Possible research directions:
Company strategies; corporate decision-making; business model innovation; digitalization; CSR; corporate governance
Number of students who can be accepted: 1
Deadline for application: 2024-09-30
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
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