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Thesis topic proposal
 
Behavioural economics regarding consumer decisions

THESIS TOPIC PROPOSAL

Institute: University of Pécs
business and management
Doctoral School of Business Administration

Thesis supervisor: Kármen Kovács
Location of studies (in Hungarian): Pécsi Tudományegyetem Közgazdaságtudományi Kar
Abbreviation of location of studies: KTK


Description of the research topic:

Behavioural economics investigates the reasons, the manifestation and the consequences of individual decisions regarding various economic phenomena and contexts. It strives to give a realistic description of individual choices and behaviour by applying psychological results. It also focuses on the anomalies and consequences of consumer decision-making. These issues are especially relevant nowadays as decisions based on perfect rationality are usually not realistic. The economic environment, social effects and uncertain economic outlook can induce decision biases. However, decision biases are mostly predictable, and thus, those exploration and application for forecasts are relevant. The research findings of this field are beneficial and relevant for firms, financial institutions and the decision-makers of economic policy.

Required language skills: angol
Number of students who can be accepted: 1

Deadline for application: 2024-09-30


2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).

 
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