Thesis supervisor: Klára Kazár
Location of studies (in Hungarian): Applying PLS path analysis in consumer behaviour research or in other economic, business fields Abbreviation of location of studies: SZTE
Description of the research topic:
„In last decades, brand loyalty has emerged as a key of companies’ success. However, it is questionable, is it enough focusing on loyalty? The concept of brand communities has risen in more and more research as an answer to that question. Brand communities are the most devoted group of customers of a brand and offers a relatively new research area – meaning an interesting topic for the scientific sphere as well. In the frame of this topic, the concept of brand communities and its relationship with brand loyalty can be examined with qualitative and quantitative methods.”
Number of students who can be accepted: 2
Deadline for application: 2024-05-15
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
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