ODT - THESIS TOPIC: Klára Kazár: Applying PLS path analysis ...


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Thesis topic proposal

Applying PLS path analysis in consumer behaviour research or in other economic, business fields

THESIS TOPIC PROPOSAL

Institute: University of Szeged
economics
Doctoral School in Economics

Thesis supervisor: Klára Kazár
Location of studies (in Hungarian): Applying PLS path analysis in consumer behaviour research or in other economic, business fields
Abbreviation of location of studies: SZTE

Description of the research topic:

“In the field of consumer research – and in other economic and business studies as well – the examined phenomena are handled as latent variables. Relationships among latent variables can be described with structural equation modelling (SEM) where the partial least squares path analysis (PLS-SEM) is more frequently applied. In the frame of this topic, consumer behaviour (or other business or economic) topics can be examined with quantitative methods and PLS path analysis.”

Number of students who can be accepted: 2

Deadline for application: 2024-05-15

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).