Thesis supervisor: Bulcsú Remenyik
Location of studies (in Hungarian): Budapest Business School Abbreviation of location of studies: BGE
Description of the research topic:
The objective of this research is to analyse the sustainability aspirations of tourism businesses by analysing domestic and international practices. In addition to the green programs of large hotels, sustainability issues in the SME sector of tourism are also becoming more prominent. Small and medium-sized enterprises play an important role in the development of quality tourism in Hungary, without which there can be no eco-conscious thinking and responsible tourism. In fact, SMEs almost completely cover Hungary’s tourism market.
The major research questions are how to diversify demand, how to build quality tourism, how to take into account the satisfaction of the local population and guests, how to retain employees, how to win the Y and Z generation in the further development of small and medium-sized enterprises. Great emphasis will be laid on the analysis of environmentally conscious behaviour, the sustainable development of wealth and cost management, the research and development of the SME sector, its investment activities and the analysis of tenders. An important dimension of the research is to identify the position of internationally leading SMEs and to compare their market operation with domestic ones.
Required language skills: angol
Deadline for application: 2024-05-31
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
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