ODT - THESIS TOPIC: László Kovács: Intercultural aspects of marketing ...


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Thesis topic proposal

Intercultural aspects of marketing and branding

THESIS TOPIC PROPOSAL

Institute: Eötvös Loránd University, Budapest
linguistics
Doctoral School of Linguistics

Thesis supervisor: László Kovács
Location of studies (in Hungarian): ELTE BTK
Abbreviation of location of studies: ELTE

Description of the research topic:

Branding and the marketing of products must take into account the target culture. Thus, elements of branding and marketing communications need to be created in a way that is accepted by and effective for the given culture. The aim of the research is to identify and analyze culture-specific and culture-independent elements in brand and marketing communications. The actual topics can cover a wide range of issues, including but not limited to brand names, brand associations, slogans, verbal and visual elements on packaging, and verbal and visual elements of online and offline advertisements on different markets.

Required language skills: angol
Number of students who can be accepted: 1

Deadline for application: 2024-05-06

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).