Thesis supervisor: Noémi Hajdú
Location of studies (in Hungarian): UNIVERSITY OF MISKOLC Abbreviation of location of studies: ME
Description of the research topic:
The aim of the research is to investigate the dynamics of digital marketing, with a particular focus on areas such as e-commerce, consumer behaviour, online marketing controlling and the role of artificial intelligence.
1. E-commerce:
What trends are influencing e-commerce strategies and how are companies adapting to the challenges of online sales?
2. Consumer behaviour:
What influence do digital channels have on consumer purchasing decisions in different countries? How do online experiences and content consumption influence consumer preferences?
3. Online marketing controlling:
What methods and tools help companies to measure and control the effectiveness of online marketing?
4. The role of artificial intelligence (AI):
How do companies integrate artificial intelligence into their digital marketing strategies? How does AI contribute to the effectiveness of personalised experiences and targeted marketing?
Expected results:
Our goal is to understand the relationships between the domains and the effectiveness of the tools used.
Deadline for application: 2024-05-31
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
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