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Thesis topic proposal
 
Vivien Surman
Challenges of service quality management

THESIS TOPIC PROPOSAL

Institute: Budapest University of Technology and Economics
business and management
Doctoral School of Business and Management

Thesis supervisor: Vivien Surman
Location of studies (in Hungarian): 1117 Budapest, Magyar tudósok körútja 2. Q building A wing
Abbreviation of location of studies: BME Q


Description of the research topic:

In the rapid-paced and ever-evolving business dynamics, the implementation and operation of efficient management processes to uphold service quality stand as an imperative prerequisite for sustaining competitiveness and perpetually ensuring customer satisfaction. The principal objective of this research is to develop a comprehensive overview elucidating the intricacies inherent to the preservation of service quality, modeling the information network guiding the strategic decisions. This research not only elucidates the multifaceted challenges associated with the preservation of service quality but also endeavors to craft a systematic model that encapsulates the complex decision-making processes underpinning these challenges. Ultimately, the overarching goal is the investigation of the contemporary relevance and enduring validity of state-of-the-art service quality models, all while remaining acutely attuned to the shiftings of 21st-century consumer behaviors and habits.

Required language skills: english
Number of students who can be accepted: 1

Deadline for application: 2024-05-31


2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )