Thesis supervisor: Magdolna Csath
Location of studies (in Hungarian): Budapest Business University Abbreviation of location of studies: BGE
Description of the research topic:
Environmental changes impact economic structures, old industrial activities disappear and new ones emerge. In order to survive, businesses have to change: find new ways to serve customers, work together with stakeholders and create value. International research emphasises the importance of business model innovation for improving competitiveness and strengthening resistance against unexpected environmental changes.
Competitiveness improvement in the rapidly changing environment requires new approaches, among them increased agility and resistance. Agility and resistance are supported by investments in the intellectual capital of businesses, which helps to add new value to the present business processes. Without finding new value-adding activities, businesses may become irrelevant in the rapidly changing environment. Business model innovation requires a holistic approach, which cannot be implemented without changing the mental models and the organizational culture. Management structures, decision making practices also have to support business model innovation.
This research focuses on analysing business model innovation practices of Hungarian businesses to find out how their competitiveness could be improved based on business model innovation. Another objective is to analyse international best practices and find out how they can be implemented in the culturally and socially different Hungarian environment.
Required language skills: English Recommended language skills (in Hungarian): English Number of students who can be accepted: 2
Deadline for application: 2024-05-31
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
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