Thesis topic proposal
Tibor Guzsvinecz
Cecília Sikné Lányi
Implementing new Test Methods of Psychophysical Examination for Memory Colours


Institute: University of Pannonia
computer sciences
Doctoral School of Information Science and Technology

Thesis supervisor: Cecília Sikné Lányi
co-supervisor: Tibor Guzsvinecz
Location of studies (in Hungarian): University of Pannonia, H-8200 Veszprém, Egyetem str. 10., Hungary
Abbreviation of location of studies: PE

Description of the research topic:

A memory colour is a colour that can be associated with an object (e.g. fruits, leaf, sky) that is often seen in everyday life and is similar to most people. A memory colour is the typical colour of an object that we remember through our experience of the object. The more often we see a certain object in our lives, the more consistently can its colour be reproduced in our brains.
Several studies exist on the topic of memory colours from mid of 20th century to recent years, just to mention a few of them [1-5].
Developing IT applications, such as Virtual Reality (VR) or Augmented Reality (AR), serious games or front-end of a web application requires different techniques, tools, and guidelines for the identification and design of elements, including colour design. Therefore the research questions (RQ) related to memory colours include several main areas:
RQ1: Does the nationality of people affect their long-term memory colours?
RQ2: Does people's memory colour change if they live in another country for a long time?
RQ3: Are there typical colours for different VR/AR game types?
RQ4: Does the amount of time spent playing VR-based games affect our long-term memory colours?
RQ5: Can it be determined based on the test results of memory colours that someone is addicted to VR games?
RQ6: Does the presence or absence of the image cue affect the choice of colours?
Deepening the analysis of these issues is key to strengthening the foundations of Serious Games research.
The main goal of the Ph.D. is to develop new test methods for memory colours, and build a methodological proposal, comparison, and analysis with new algorithms for different serious games.

The preliminaries of the research topic can be found in the following papers (of the supervispors)
[1] C.J. Bartleson, “Memory colors of familiar objects”, Journal of the Optical Society of America, vol. 50, no. 1, pp. 73-77, 1960.
[2] P.M. Henry, V. Cheung, S. Westland, “Accuracy of Cross-Media Colour Memory”, Association Internationale de la Couleur (AIC). Interim Meeting in Stockholm June 15-18, 2008
[3] C. Sik Lányi, “Investigating of Memory–Colours of Intellectually Disabled Children and Virtual Game Addict Students”, In Symposium of the Austrian HCI and Usability Engineering Group, pp. 463-475, 2009. Springer, Berlin, Heidelberg.
[4] C. Sik Lanyi, “Styles or Cultural Background does Influence the Colors of Virtual Reality Games?” Acta Polytechnica Hungarica, 2014. 11(1): 97-119. ISSN: 1785-8860, (IF=0.471 in 2013),
[5] C. Sik Lanyi, A. Domotor, B. Halmosi, J. Szűcs, T. Guzsvinecz, „Psychophysical Examination of Memory Colors using a Web Application – A Pilot Study”, 13th IEEE International Conference on Cognitive InfoCommunication (CogInfoCom 2022) online, September 20-22, 2022

Number of students who can be accepted: 1

Deadline for application: 2023-02-28

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