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Thesis topic proposal
 
Anikó Kelemen-Erdős
Marketing and efficiency in the supply chain

THESIS TOPIC PROPOSAL

Institute: Budapest University of Technology and Economics
business and management
Doctoral School of Business and Management

Thesis supervisor: Anikó Kelemen-Erdős
Location of studies (in Hungarian): 1117 Budapest, Magyar tudósok körútja 2. Q building A wing
Abbreviation of location of studies: BME Q


Description of the research topic:

The framework of commercial activity is based on legal regulation, and the interconnectedness of individual companies, thus networks, which essentially determine the scope of traders. At the same time, the supply chain members participate in value creation processes in different ways and have different perceptions of the main methods and means of efficiency. From a scientific point of view, modeling the different pathways can contribute to the development of constructs that highlight the various strategies of traders and can contribute to improving traders' efficiency. The main aim of the research is to identify the factors that determine the efficiency of traders, to identify critical points and barriers to progress, and formulate proposals for further innovation.

Required language skills: english
Number of students who can be accepted: 1

Deadline for application: 2023-05-31


2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).

 
All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )