Thesis topic proposal
Gábor Szabó-Szentgróti
Retention strategies of different generation employees in national and international dimensions


Institute: University of Kaposvár
business and management
Doctoral School of Management and Organizational Science

Thesis supervisor: Gábor Szabó-Szentgróti
Location of studies (in Hungarian): Faculty of Economic Science - Institute of Marketing and Management
Abbreviation of location of studies: GTKMI

Description of the research topic:

Labour market transformation is happening nowadays in the developed countries of the world because of workforce shortage and multi-generation workplaces. Different generation enter into the labour market with a significant changed value system. Developing of complex HR functions for employee retention has become more significant due to the increased effect of labour demand. High degree of fluctuation and workforce replacement are expensive, time-consuming and it demands creative solutions by employers. The goal of the research is to investigate key factors of acquisition and retention of different generation applicants and how companies can adapt to the modified employee behaviour.

Required language skills: angol
Recommended language skills (in Hungarian): english
Number of students who can be accepted: 1

Deadline for application: 2022-05-31

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