ODT - THESIS TOPIC: Zsuzsanna Szalkai: Resource interaction and combination ...


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Thesis topic proposal

Resource interaction and combination from the aspect of B2B marketing

THESIS TOPIC PROPOSAL

Institute: Budapest University of Technology and Economics
business and management
Doctoral School of Business and Management

Thesis supervisor: Zsuzsanna Szalkai
Location of studies (in Hungarian): 1117 Budapest, Magyar tudósok körútja 2. Q building A wing
Abbreviation of location of studies: BME Q

Description of the research topic:

Based on the approach of the Industrial Marketing and Purchasing (IMP) Group business relationships are emerged and maintained by the interactions between actors. Through the interactions between various organizations – and therby in business networks – not only the existing resources are exchanged, but they are combined and new resources are developed. The focus of this research topic is this resource combination, especially the analysis of knowledge as a resource both on conceptual and on empirical level.

Required language skills: english

Deadline for application: 2022-01-15

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).