Thesis supervisor: Katalin Fehér
Location of studies (in Hungarian): Budapest Business School Abbreviation of location of studies: BGE
Description of the research topic:
Description of the research topic
The professional goal is to analyse how data-driven business models drive effectively the start-up ecosystem utilising the emerging digital technologies. In line with this, supporting funding, acceleration, tenders, vendors and sector-specific grants are also in the research focus. The proposed fields are primarily MarTech , MediaTech , EdTech , CRM/ERP , business intelligence and platform economy as parts of the teaching and research profile of Budapest Business School. The key technologies of the field are digital platforms, automation, machine learning, blockchain and artificial intelligence (AI).
Research questions
1. What are the leading business models in the sector under survey?
2. What are the sector specific key questions and funding models of growth and collaboration?
3. What are the digital technologies and professional-social values supporting growth?
4. How the entrepreneur-led organisations and data-driven services launch and develop scalable products regionally or globally?
Outcome
As a practical output, trend analysis and insight suggest concrete steps on how to improve the start-up economy for growth. In this process, the candidates will have advanced experience on how a research design can be developed and apply in a complex field and what are the effective skills and tools to communicate or publish research findings. These skills are applicable not just in the case of an academic carrier, but also in market analysis, innovation fund or policy making. The ultimate goal is to support the candidates in understanding the importance of value-oriented business and society in the context of emerging digital technologies.
Required language skills: angol
Deadline for application: 2022-05-31
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
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