Thesis supervisor: András Jancsik
Location of studies (in Hungarian): Budapesti Gazdasági Egyetem Abbreviation of location of studies: BGE
Description of the research topic:
Information Technology has always played an important role in tourism since the ‘1960s com-puterized reservation systems/global distribution systems (CRS/GDS) were some of the first world-wide electronic networks. And since the beginning of the Web in the early ‘1990s, travel and tourism was and is a major application domain for Web-based services. As such, the do-main is also a major driver of technological innovation.
Several current and future technical developments appear to be very influential regarding the development perspectives of the tourism markets:
– Novel paradigms of the interaction between humans and computers such as new search and recommendation approaches (emotional, implicit, sensor based, pro-active);
– Data analytics on all different levels—person, group, enterprise, sector specific—with applications building on the application of advanced machine learning techniques;
– Mobile applications running on many different interconnected devices;
– Internet of things with permanent connectivity;
– Collective intelligence, or the intelligence of the crowds, resulting from crowdsourcing processes.
Moreover, at the market and service level, high importance can be attributed to the following issues:
– Strong network effects (in multi-sided markets) and further market concentration;
– Introduction of new services and ongoing commoditization of existing services;
– Further segmentation of consumers—will also lead to more personalized offerings;
– New Peer-to-Peer (P2P) markets, where we can also expect that strong intermediaries will appear as well as the entrance of established players;
– Total Customer Care services;
– Competition between different electronic players will lead to blurring boundaries and to:
o greater breadth of offerings (coverage of the market, choice);
o improved quality of search (for customers with complex queries) and recom-mendations;
o more and “better” content (for orientation, assurance and trust);
o enriched contextual information (e.g. destination, local info, weather);
o and, strong booking engines may replace destination management systems;
o Sophisticated, adaptive advertisements.
– In general, we can assume that platforms and platform approaches will prevail.
Required language skills: angol
Deadline for application: 2022-05-31
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
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