Thesis supervisor: László Józsa
Location of studies (in Hungarian): Széchenyi István University Abbreviation of location of studies: SZE
Description of the research topic:
Marketing is a practice and science which is very sensitive
in the direction of different cultures. Because of the international
developments, globalization, and the strong migration it is very actual
to analyze the cultural effects, which can influence the marketing
activities. The aim of the research is to analyze the positive and
negative effects which can influence the entrepreneurial marketing
thinking and practices.