ODT - THESIS TOPIC: László Józsa: The efficiency of the ...


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Thesis topic proposal

The efficiency of the new tools of marketing communication

THESIS TOPIC PROPOSAL

Institute: Széchenyi István University, Győr
business and management
Doctoral School of Regional Sciences and Business Administration

Thesis supervisor: László Józsa
Location of studies (in Hungarian): Széchenyi István University
Abbreviation of location of studies: SZE

Description of the research topic:

The tools of MC are developing very quickly, especially in
on-line marketing. The aim of the scientific research is to analyze the
efficiency of the different tools, to determine the "potential best"
options, and to give a model which parameters can contribute the
efficiency of a certain marketing communication's tool.

Number of students who can be accepted: 1

Deadline for application: 2021-12-31

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).