Thesis supervisor: Krisztián Szűcs
Location of studies (in Hungarian): PTE KTK Pécs, Rákóczi u. 80 Abbreviation of location of studies: KTK
Description of the research topic:
Exploring the mechanism of buying decisions starting from the perspective of impulsive buyings and from the related theoretical approaches. Analysing this phenomenon can happen with the help of different techniques in order to minimize limitations of the data collection process.
Required language skills: English Further requirements: MSc in Marketing