Thesis supervisor: Krisztián Szűcs
Location of studies (in Hungarian): PTE KTK Pécs, Rákóczi u. 80 Abbreviation of location of studies: KTK
Description of the research topic:
What kind of variable(s) can be applied to segment consumer markets nowadays? How can we define the market, who are the consumers of the given product / service? What is the best analytic tool to identify consumer segments?
Required language skills: English Further requirements: MSc in Marketing