ODT - THESIS TOPIC: Krisztián Szűcs: Segmentation of Consumer Markets


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Thesis topic proposal

Segmentation of Consumer Markets

THESIS TOPIC PROPOSAL

Institute: University of Pécs
business and management
Doctoral School of Business Administration

Thesis supervisor: Krisztián Szűcs
Location of studies (in Hungarian): PTE KTK Pécs, Rákóczi u. 80
Abbreviation of location of studies: KTK

Description of the research topic:

What kind of variable(s) can be applied to segment consumer markets nowadays? How can we define the market, who are the consumers of the given product / service? What is the best analytic tool to identify consumer segments?

Required language skills: English
Further requirements:
MSc in Marketing

Number of students who can be accepted: 2

Deadline for application: 2021-07-31

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).