ODT - THESIS TOPIC: Paula Pérez Sobrino: The effect of iconicity ...


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Thesis topic proposal

The effect of iconicity in sensory marketing

THESIS TOPIC PROPOSAL

Institute: Eötvös Loránd University, Budapest
linguistics
Doctoral School of Linguistics

Thesis supervisor: Paula Pérez Sobrino
belső konzulens: Rita Brdar-Szabó
Location of studies (in Hungarian): ELTE BTK
Abbreviation of location of studies: ELTE

Description of the research topic:

This research line seeks to investigate, from an empirical angle, the effectiveness of including iconicity patterns (resemblance between the form of a linguistic signal and its meaning) in advertising to engage better with the senses and forge emotional connections with audiences from different linguistic and cultural backgrounds.

Required language skills: angol
Number of students who can be accepted: 1

Deadline for application: 2021-05-10

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).