ODT - THESIS TOPIC: Zsuzsanna Szalkai: B2B marketing: Analysing business ...


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Thesis topic proposal

B2B marketing: Analysing business relationships from interactive network approach)

THESIS TOPIC PROPOSAL

Institute: Budapest University of Technology and Economics
business and management
Doctoral School of Business and Management

Thesis supervisor: Zsuzsanna Szalkai
Location of studies (in Hungarian): 1117 Budapest, Magyar tudósok körútja 2. Q building A wing
Abbreviation of location of studies: QA

Description of the research topic:

This topic deals with the challenges of business relationships from interactive, network perspectives of B2B marketing. Such major challenges that have effects on business relationships nowadays are digitalization and Industry 4.0. This research topic analysis among others the relationship between digitalization and business relationships in specific industries e.g. the pharmaceutical industry or in specific contexts, e.g. contract manufacturing. The topic has high relevance on international and also on domestic level.

Required language skills: english
Number of students who can be accepted: 3

Deadline for application: 2021-01-16

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).