ODT - THESIS TOPIC: László Józsa: The cultural effects in ...


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Thesis topic proposal

The cultural effects in marketing, especially in Asia and the Muslim world

THESIS TOPIC PROPOSAL

Institute: Széchenyi István University, Győr
business and management
Doctoral School of Regional Sciences and Business Administration

Thesis supervisor: László Józsa
Location of studies (in Hungarian): Széchenyi István University
Abbreviation of location of studies: SZE

Description of the research topic:

Marketing is a practice and science which is very sensitive
in the direction of different cultures. Because of the international
developments, globalization, and the strong migration it is very actual
to analyze the cultural effects, which can influence the marketing
activities. The aim of the research is to analyze the positive and
negative effects which can influence the entrepreneurial marketing
thinking and practices.

Number of students who can be accepted: 1

Deadline for application: 2020-12-31

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).