Thesis supervisor: László Szerb
Location of studies (in Hungarian): PTE KTK Pécs, Rákóczi u. 80. Abbreviation of location of studies: KTK
Description of the research topic:
While entrepreneurship is a popular topic, the examination of digital entrepreneurship is a new phenomenon. The reason the entrepreneurship literature has not studied the billion-dollar digital startup is because entrepreneurship research is focused on self-employment both as business ownership and as the sole trader. The entrepreneurship literature focuses on thousands of small startups and often these small startups fail due to the lack of customer base. In other words, entrepreneurship has not focused on finding customers first before they start a business. In the digital economy it is precisely the opposite—we have much fewer startups and each startup has millions of users. In some sense entrepreneurship research has ignored both the role that digital technologies play in entrepreneurship and the role that users play in digital entrepreneurship. In short, a significant gap exists in our understanding of entrepreneurship in the digital age because entrepreneurship research does not have a consolidated way to study the impact of digitization. In other words, entrepreneurship research has yet to contextualize within the digital economy in terms of how institutions and agency will be changed as a result of digitization. In fact, extant literature about digitization and the impact of digitization from other disciplines in business (e.g., management information systems, marketing) are available to inform us about the impact of digitization and how it may possibly change the way we understand entrepreneurship.
Required language skills: English Number of students who can be accepted: 1
Deadline for application: 2020-08-31
2024. IV. 17. ODT ülés Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).
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