ODT - THESIS TOPIC: Szilárd Berke: Study on value-creating marketing ...


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Thesis topic proposal

Study on value-creating marketing and management processes in family businesses

THESIS TOPIC PROPOSAL

Institute: University of Kaposvár
business and management
Doctoral School of Management and Organizational Science

Thesis supervisor: Szilárd Berke
Location of studies (in Hungarian): Faculty of Economic Science, Department of Agricultural Economics and Management
Abbreviation of location of studies: GTKAT

Description of the research topic:

Beyond the results of highly successful family businesses in Hungary there lies the outstanding leadership of key processes (such as unique innovation, marketing strategy, and tactics, unique sales system or extraordinary personal leadership). In our research we analyze these areas from marketing management and leadership science perspective, focusing on outstanding leadership solutions (especially in the food industry).

Required language skills: angol
Number of students who can be accepted: 1

Deadline for application: 2020-06-10

2024. IV. 17.
ODT ülés
Az ODT következő ülésére 2024. június 14-én, pénteken 10.00 órakor kerül sor a Semmelweis Egyetem Szenátusi termében (Bp. Üllői út 26. I. emelet).