Thesis supervisor: Boglárka Eisingerné Balassa
Location of studies (in Hungarian): Széchenyi István University Abbreviation of location of studies: SZE
Description of the research topic:
Consumers’ and consumer groups’ buying behavior, buying habits and patterns are constantly changing. The goal is to analyze the behavior of the buyers and the factors that influence buying behavior.
Required language skills: English Number of students who can be accepted: 1