Thesis topic proposal
Márta Konczosné Szombathelyi
Culture and communication: Organizational communication, communication management and organizational culture


Institute: Széchenyi István University, Győr
business and management
Doctoral School of Regional Sciences and Business Administration

Thesis supervisor: Márta Konczosné Szombathelyi
Location of studies (in Hungarian): Széchenyi István University
Abbreviation of location of studies: SZE

Description of the research topic:

For communicating effectively the organisations (similarly to individuals, cities, regions, even
countries) need to think and work strategically, among them on the field of communication
management. Their one of the most valuable intangible assets is their reputation which can be
influenced by effective two way communication with their stakeholders – on which their
success depends. Special fields could be e. g.:
• Public relations – communication management, reputation management
• Interaction between national and organizational culture – corporate embeddedness

Required language skills: English
Number of students who can be accepted: 2

Deadline for application: 2019-12-31

All rights reserved © 2007, Hungarian Doctoral Council. Doctoral Council registration number at commissioner for data protection: 02003/0001. Program version: 2.2358 ( 2017. X. 31. )