Thesis topic proposal
Marketing innovation in the product and service markets of the healthy lifestyle


Institute: Széchenyi István University, Győr
regional sciences
Doctoral School of Regional Sciences and Business Administration

Thesis supervisor: Ida Ercsey
Location of studies (in Hungarian): Széchenyi István Egyetem
Abbreviation of location of studies: SZE

Description of the research topic:

The continual change of the economic environment requires a fast reaction and the innovative enterprises are increasingly involved in it. The research topic focuses on the innovation activities that improve the competitiveness, and the engagement of marketing innovation within the products and services of healthy lifestyle. We intend to give important role the analyses of the regional specialities in the examination of marketing innovation. This research highlights how the marketing innovation can enhance the consumer awareness and health-consciousness life style.

Number of students who can be accepted: 1

Deadline for application: 2019-12-31

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