ODT - THESIS TOPIC: Krisztián Szűcs: Measuring the emotional component ...


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Thesis topic proposal

Measuring the emotional component of buying decisions

THESIS TOPIC PROPOSAL

Institute: University of Pécs
business and management
Doctoral School of Business Administration

Thesis supervisor: Krisztián Szűcs
Location of studies (in Hungarian): PTE KTK Pécs, Rákóczi u. 80
Abbreviation of location of studies: KTK

Description of the research topic:

Exploring the mechanism of buying decisions starting from the perspective of impulsive buyings and from the related theoretical approaches. Analysing this phenomenon can happen with the help of different techniques in order to minimize limitations of the data collection process.

Required language skills: English
Further requirements:
MSc in Marketing

Number of students who can be accepted: 2

Deadline for application: 2021-07-31