ODT - THESIS TOPIC: Boglárka Eisingerné Balassa: Behavioral analyses of buyers


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Thesis topic proposal

Behavioral analyses of buyers

THESIS TOPIC PROPOSAL

Institute: Széchenyi István University, Győr
business and management
Doctoral School of Regional Sciences and Business Administration

Thesis supervisor: Boglárka Eisingerné Balassa
Location of studies (in Hungarian): Széchenyi István University
Abbreviation of location of studies: SZE

Description of the research topic:

Consumers’ and consumer groups’ buying behavior, buying habits and patterns are constantly changing. The goal is to analyze the behavior of the buyers and the factors that influence buying behavior.

Required language skills: English
Number of students who can be accepted: 1

Deadline for application: 2019-12-31