Thesis supervisor: Gyula Vastag
Location of studies (in Hungarian): RGDI Abbreviation of location of studies: RGDI
Description of the research topic:
Servitization, in a generally accepted definition, refers to the development of innovative capabilities that complement and enhance product offerings. In this project, however, we are not applying the concept of servitization to (manufacturing) product offerings; we examine, within the framework of the Unified Services Theory (UST), how organizational capabilities can be developed to enhance public services offered by various government agencies or publicly funded entities. The project aims to combine the process-based theoretical lenses of UST (that is, customer involvement is what distinguishes services from manufacturing), elements of Marketing/Consumer Behavior and New Public Management (NPM) with the approaches of service supply chains and advanced data analytics. More specifically, the project, using state-of-the-art theoretical concepts, case studies and data-intensive techniques of exploratory, simulation and predictive modeling attempts to describe, diagnose, predict and, perhaps, prescribe the extent and forms of customer involvement that are needed in the above listed supply chains of service providers to improve the typically used and context-specific outcome measures.
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